~ From the birth of Sugoju to the present ~ Under the theme of “Self-health for the whole generation,” Hosendo, a company dedicated to a wide range of health foods, announced a new concept product, “Sugoju,” which captures the needs of the 2005 era. The powerful concept of luxuriously blending premium ingredients from around the world (such as snapper, reindeer, maca and scorpion) was well received by many working adult men. Using a wealth of carefully selected ingredients from all over the earth, Hosendo’s Sugoju is imbued with the power of the earth. The energy essence derived from the earth ignites the fire in your mind and body. Hosen-Do has developed this energy drink and supplement based on its long years of experience.