The history of Rohto has been created by their pioneers with ambition, determination, challenge and courage to do things that no one else would do. They have experienced over and over again successes and failures in their challenges, such as developing cosmetic products that are completely outside common sense and tackling difficult issues that are considered impossible to solve.
NEVER SAY NEVER spirit is embedded in Rohto’s DNA. It is their declaration that they will continue to challenge the future. This phrase also expresses their 7 pledges, promising to work to support societies, endeavor to learn, share happiness of inspiring one another, and realize and be grateful that such efforts make a difference in the society.