SHISEIDO is a top brand in Japan’s cosmetics industry. They began to “produce beauty” for the world in 1872. For over 140 years, they have advocated the concept of aesthetics and spread their ideas to the world. SHISEIDO firmly believes that it is responsible for arousing the resonance of beauty and has the power to guide the future of aesthetics. Its first innovation came in 1897, when they developed a cosmetic water named red honeydew based on western pharmaceuticals. SHISEIDO has continued to develop many innovative products and methods. Today, SHISEIDO is loved and not only in Japan: its products have been sold in 85 countries worldwide.